About us

A golden beginning:

Before you begin reading, consider this page a trip down memory lane rather than a summary of our company. Join us as we take you through a memorable journey about a brand that started with humble beginnings and stands majestically as South Tamil Nadu's biggest jewellery showroom.

The idea of a jewellery business was initially sown in 1942-5 years before the country's Independence and brought to life by our great grandfathers Thiru Meenakshi Sundaram Chettiyar and Thiru Balanaga Sundaresan in a small 500 sq. ft. shop.

This was a time where automation and computers did not exist. But our grandfathers had the foresight to hire the country's best goldsmiths and artisans to craft jewellery that would mark a milestones in the country's jewellery industry. The business had now grown wings.

A story of transformation:

During the post Independence period, Thiru Meenakshi Sundaram Chettiyar breathed his last after having left behind a legacy of innovations and a business that thrived on quality and trust.  Following this, his sibling Thiru Balaguru Murthy joined Thiru Nithyanandam (s/o Thiru Sundaresan Chettiyar) and spearheaded the business in a new direction from a new showroom in West Car Street, Dindigul. As the trust and goodwill of the people grew, so did the business. With further evolutions, the business with humble beginnings transformed into the most sought after jewellery shop becoming South Tamil Nadu's largest showroom in 1996.

The birth of Original Vasavi Jewellery Mart (OVJ Jewels):

After the demise of Thiru Balaguru Murthy, his son and our grandfather Thiru Dinakara Gupta took over the responsibility and began leading the business. As a result of his efficient management and an emotional connect he had with the people, Vasavi Jewellery Mart became a part of every family in Dindigul, Ottanchathiram, Trichy, Madurai, Karur and neighbouring towns.

With the trust of millions, Vasavi Jewellery Mart towered towards the skies as the biggest showroom in Tamil Nadu and firmly established its individuality as Original Vasavi Jewellery Mart. The rest is history.

Like father, like son:

With the exceptional guidance and mentoring of Thiru Dhinakara Gupta, their successors Thiru B.T. Dinesh and B.T. Deeraj became involved in the business propelling Original Vasavi Jewellery Mart to greater heights. From introducing trending jewellery to showcasing an extensive collection of ornaments from all over the world to the people to unveiling 24K gold ornaments, rose gold, white gold products, the brothers revolutionised the jewellery business not just in Tamil Nadu, but across the country. The result-thousands of families flocked to our flagship store attracted by the stunning designs and honest prices.

Turning younger with age:

In 2015, Thiru B.T.D. Nishanth s/o B.T. Dinesh, associated himself with the business  rendering his youthful strategies filled with young innovative ideas.

Original Vasavi Jewellery Mart, on the eve of its platinum jubilee (75th year) Thiru B.T.D. Nishanth as the newly appointed new Chief Operating Officer (COO), set his sights on something bigger and piloted the business towards the realm of Digital Marketing.  As a result of his constant pursuit towards innovation, Original Vasavi Jewellery Mart (OVJ Jewels) became the first in the field of jewellery brands to introduce pick and drop system to the customers in the South Zone.

The showroom:

Not one to be content with past laurels, Original Vasavi Jewellery Mart (OVJ Jewels) successfully set up a magnanimous showroom at R.S. Road in 2016 that continues to serve thousands of families this very moment. Original Vasavi Jewellery Mart, with approximately about 18,000 sq.ft. carpet area, showcases its glorious collections spread across 3 floors.

The showroom has been exclusively designed in order to individually showcase gold jewellery, antique collections, diamond section, silver ornaments, platinum embellishments and a unique gift gallery.

We owe our success to customers like you and thanks you for trusting us and accepting us as part of your family.

To offer more value added services to its customers, Original Vasavi Jewellery Mart is constantly exploring new innovations and looking forward to your feedback, to fulfil all your jewellery needs.

New showroom:

Spreading the wings...

Our second branch at Railway station road, dindigul had a very welcoming response from our customers since its launch. Henceforth OVJ with the huge customer base and support spread its wing to Oddanchatram, one of the best and largest vegetable exporter in the South.We are delighted to have served more than 5 lakh happy and satisfied wedding customers.